Project Preview
A forward thinking and alternative approach to the way students experience the most crucial years of their learning and development, this passionate and diverse group of educators are shaping and changing the local community. Rockingham Montessori School was founded in 1985 with the goal to be an integral part of the Rockingham community and positively impacting the leaders of tomorrow. Guided by the Montessori educational body, an international program that influences a unique and nurturing environment, this school values student independence, respect and self-discipline. A Montessori environment and approach places a strong emphasis on the child and their ability to learn by following their natural development trajectory.
The Set Up / Challenge
Education is something that is close to our hearts, so when Rockingham Montessori School decided it was time to expand their digital initiatives, we were thrilled to collaborate. Rockingham Montessori School realigned their objectives and were striving to increase enrolment and awareness of their school.
What We Did
Through a detailed discussion and a clear understanding of their brand, we brought their website to life. Our client focus approach allowed for a very tailored result that suited their vision whilst simultaneously meeting their objectives. We also proceeded to produce an array of brand videos and photography for them to maximise their digital avenues, utilising rich content. Through a revitalised brand, we were able to equip the school to increase engagement with their community. Providing artwork for sought after billboards was imperative to capturing the attention and increasing the engagement between prospective parents of students and the school
The Outcome
The result was a highly responsive and optimized website that highlighted the school’s premium status, but with an authentic brand twist. The use of bold and engaging content was used to sell the key values and unique selling propositions of the school. We used candid photography paired with brand videos to add elements of emotive resonance and trust that is imperative to increasing the school’s profile. The client was certainly pleased, we met their goals halfway through the campaign! Our website design and bus design were on fleek, exhibiting the highest of branding standards. We also released a billboard that was initiated to encourage enrolment; our team also managed their analytics to ensure we were right on track.